Grant Fairley may have been right when he bluntly stated, “If you want loyalty, buy a dog”. I include close family, trusted colleagues and clients and other true friends into this little equation (no offense to any of them) but pure transactional customers…mmm, not so sure.
Category archives: Featured
Data now 14% of Vodacom income as smartphone use surge
Vodacom has 4.1-million smartphones in use in the South African market – each averaging 80MB data per month. That has grown data to 14% of revenue, writes ARTHUR GOLDSTUCK.
The agency as an idea incubator
At the recent memorial and tribute to Steve Jobs, Jonathan Ive, Chief Designer of Apple, had the following to say about ideas: “Steve treated the process of creativity with a rare and wonderful reverence. You see I think he, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts. So easily missed. So easily compromised. So easily just squished.”
Dublin Web 2.0 Summit shows start-ups looking at SA
The Web 2.0 Summit in Dublin was notable for its speaking line-up, but the real surprise was found among the start-ups on show, and their understanding of the South African market, writes ARTHUR GOLDSTUCK.
More than a million South Africans active on Twitter
Recent research findings on social media in South Africa highlighted the rise of Twitter. Arthur Goldstuck digs deeper into the data to explain what it all means.
Cover S’Hot: Magazine covers we love (this week)
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them. By media blogger MediaSlutZA.
Prezence promises mobility for the masses
Prezence, the digital agency part-owned by Primedia, has always been proud of its ability in the mobile space, says CTO Tim Bishop, and now, with the appointment of CEO Prakash Patel, it is able to provide a full range of strategic digital solutions to clients.
Turner Broadcasting System sees growth in African pay-TV market
Turner Broadcasting System (TBS), a Time Warner Company, delivers a number of news and entertainment pay television brands to African audiences through partnerships with MultiChoice (DStv) and On Digital Media’s (ODM) TopTV. Its channels are also available on some smaller platforms across Africa.
New Y&R Cape Town MD looks to small wins for big gains
Natalie Tudhope has just taken over the mantle of MD at Young & Rubicam (Y&R) Cape Town from Alan Schreiber, who stays with the group but becomes managing partner of Team Pick n Pay, the agency’s biggest client. Tudhope adds the MD portfolio to that of financial director for the Cape Town agency.
Gloo eyes expansion to Middle East
Digital agency Gloo is seeing budgets dedicated to digital going up by as much as 50%, says Gloo ECD Pete Case, as corporate South Africa keeps shifting budget towards digital platforms. And it’s going towards more than marketing in its traditional sense, says Case, who cites Spur as one client investing in digital as a means to manage brand material going out to franchises.