by Every Ad Agency (@EveryAdAgency) Integration. It’s what’s hot on the streets right now. At Every Ad Agency, we’ve made sure to purchase at least 14 digital agencies in the coming months to fully integrate our service offering to clients.
Author archives: Simone Puterman
Ad of the Week: Through the virtual looking glass
by Oresti Patricios (@orestaki) Augmented reality (AR) is hardly a new concept – it’s been tried before and often the results have been gimmicky. But I think Appletiser’s AR “Appletiser Collectables” campaign for the “Months of Love” really works, for various reasons.
Masterclass Notes: Getting the best out of your agencies
by Johanna McDowell (@jomcdowell) From a client perspective, non-delivery by the agency is a critical factor and the main reason for the end of a relationship.
Tuned: The Millennial female
by Thabang Leshilo (@Thabang_Leshilo) Emma Watson, Chimamanda Ngozi Adichie and Beyoncé have made me ponder the state of South Africa’s gender equality, what it means to be a female of my generation, and how marketers might think about connecting with us as consumers.
The Business of Business: We need more women leaders in adland
by Jerry Mpufane (@JerryMpufane) If research has found that women have an edge over men when it comes to expressing their emotions and perceiving the emotions in those around them, how come so few of them lead in the agency world? How come so few of them lead on the creative floor?
Ad Feature: Heroes & Zeros gets an upgrade
by MarkLives (@marklives) The Ad Feature from Primedia Broadcasting returns in 2015 with a new look, more content — and an expanded panel. Ad critic Andy Rice is joined by brand and communications strategist, Sizakele Marutlulle, and EWN anchor, Jacob Moshokoa, to rate and slate the ads on their radar screen.
Creation: Be a kickass freelancer
by Artwell Nwaila (@artwelln) Although today I am back in the hustle and bustle of agency life, I still freelance and retain the same loyal clients from my freelance days. In today’s post I share five points that make for good freelancing.
Shelf Life: Happy 50th, Lunch Bar! Here’s to much more munch, oviaas!
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: An iconic Cadbury chocolate turns 50; Coca-Cola bottles up its artistic side; new reds from Glenelly; and a shout out to brands which delivered in the #CapeFires.
Bad ADvice: The pickle of promotions
by Every Ad Agency (@EveryAdAgency) Here at Every Ad Agency, we throw traditional measurements such as productivity, enthusiasm, performance under pressure out the window and really look at a few key indicators that show if someone deserves a promotion.
Ad of the Week: Not all things black and blue are #thedress
by Oresti Patricios (@orestaki) A couple of weeks ago, Ireland/Davenport quickly spotted an opportunity to capitalise on the viral nature of #thedress for one of its clients — the Salvation Army’s Carehaven. The result is a campaign that is simple, smart — and the flash of inspiration is in the wording “black and blue.”