by Prakash Patel (@prakashpatel_1) On 21 April 2015, Google will launch its most important update to its mobile algorithm, which will have a significant impact on mobile search results. If you have a mobisite, you need to ensure it is mobile-friendly to rank better in any mobile search.
Author archives: Simone Puterman
Bad ADvice: Give your ad the Mzansi Moment
by Every Ad Agency (@EveryAdAgency) The moment the words “localise it” are thrown our way here at Every Ad Agency, we don’t break even a hint of sweat as we have a very handy checklist of non-negotiables that make sure our ad is loved by millions across the country.
Ad of the Week: Enter the imaginarium
by Oresti Patricios (@orestaki) PPC Ltd has come up with a new promotion that radically reinvents the more-than-100-years-old cement brand.
Green Sky Thinking: Waste not, want not, with wonky food
by Colwyn Elder (@colwynelder) What with figures from the UN Food and Agricultural Organisation showing that as much as 40% of fruit and vegetables go to waste worldwide, largely because they don’t meet cosmetic standards, various campaigns promoting wonky fruit and veg are a welcome wakeup call.
Homegrown: Lessons from the streetside hair salon
by Lynne Gordon (@lynne_gordon) For marketers, the new marketing landscape requires new skills; for organisations, it demands new ways of working. But for the neighbourhood salon owner, it’s business as usual — providing gritty lessons in the art of customer-experience management.
The Ad Exec: A projected future — Esquire trends for 2060
by Tom Fels (@thomasfels) At this time of year, we’re accustomed to trend projections for the year ahead, but what if we were to take our Esquire magazine lessons from the past 50-odd years and apply a lens on the next 50?
Thinking TV: Exploring the BRCSA TAMS panel universe update
by Inge Hansen (@mecnotabene) What with the SAARF TAMS contract having now come to an end, the industry has seen a TAMS panel universe update under the newly formed BRCSA, created to service the audience research needs of the radio and television industry.
Ad Feature: Do sex and technology gel? Even Durex doesn’t think so!
by MarkLives (@marklives) In this week’s Ad Feature, we have three Heroes on the new Wall of Fame or Shame! Durex’s latest long-form work, dealing with the effect of technology on relationships, also makes an appearance.
Brand Politics: Whose heritage is it, anyway?
by Alistair Mackay (@almackay) Where do events such as #RhodesMustFall leave heritage brands? Mass protests, a social media storm and the occupation of the administration building have pushed UCT’s transformation record into the national spotlight, throwing up some interesting questions for these kind of brands.
Shelf Life: New positioning for heritage Cape brand
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: 330-year-old Boschendal brand refreshes; Nando’s goes uptown; and Momentum’s foray into fashion.