by Sean McCoy (@TheRealMcCoyTRM) For all the systems investment, development and focus by business, these are enablers and not the answer to service differentiation — at the end of the day, it is people who make the difference, no matter the industry.
Author archives: Simone Puterman
Tuned: Social media — fuel for music festival fire
by Thabang Leshilo (@Thabang_Leshilo) The South African music festival of the past was a simple thing, featuring a few local acts performing to a small crowd of enthusiasts. Today, festivals such as Oppikoppi and AfrikaBurn are the stuff that legends are made of. So, what’s all the fuss about and what’s driving this trend?
#AdFeature: KFC says burgers can’t be choosers & does the new Nike ad just do it?
by MarkLives (@marklives) In the latest Ad Feature, Andy Rice gives a report back after his visit to the US, looking at how different television advertising there is to what we get here in South Africa, and the three-person panel chooses one Superhero and two Heroes.
AdForum Worldwide Summit London: Forsman & Bodenfors an agency to keep on watching
by Johanna McDowell. LONDON: Saving the best until last seemed like the order of Friday’s agencies for the AdForum Worldwide Summit London. There were astonishingly good presentations by all three, diverse thinking and in depth creativity. We were ‘bowled over’.
Brand Culture: An analysis of Santam’s “One of a kind”
by DK Badenhorst (@BrandCultureSA) In order to understand the reason that Santam’s “One of a kind” ad has received so much traction, despite kicking us in the shins, it’s important to wind back the clock.
AdForum Worldwide Summit London: Top-line growth should be focus of CMOs, agencies — Sorrell
by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.
AdForum Worldwide Summit London: “Collaborate until it hurts” — Robert Senior
by Johanna McDowell. LONDON: One of the highlights of the first day (15 April 2015) of the AdForum Worldwide Summit London was our visit to the offices of Saatchi & Saatchi in Charlotte Street in London — birthplace of one of the most famous names in advertising.
The Ad Exec: Slowing advertising’s talent churn
by Tom Fels (@thomasfels) Compounded by what has become a full-out war for top minds, the promiscuous nature of the new marketing generation has serious implications for the future of an industry fuelled by intellectual capital.
Shelf Life: An atypical fashion brand
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Punk & Ivy makes typography LEGiT; more hotels and more upgrades for Protea; and Moving Tactics launches retail analytics.
Media Redefined: If you think you’re in media, you’re wrong
by Martin MacGregor (@MartMacG) The word “media”, rather than changing in meaning, seems to have narrowed in definition. Its current meaning is “any means of communication that reach or influence people widely”.