by Oresti Patricios (@orestaki) The latest campaign by Nedbank is an extension of last year’s “Ke Yona” campaign, which we also named Ad of the Week. This year, the concept has evolved, featuring the aspirational slogan, “Make things that really matter happen”, and communicating this is the Joe Public ad “Making Things Really Happen: Bathtime”.
Author archives: Simone Puterman
Motive: Adland’s talent war and how agencies need to change
by Andy Sutcliffe (@andythirtyfour) Advertising agencies need to become extraordinary places to come to and, more crucially, to stay at. What with agency churn rates anywhere between 20%–50% as our people look to the client side for extra job security, comfort and training, there is a talent war going on.
Motive: Packaging trends to be led by mobile commerce
by Gareth Pearson (@gareth_pearson) Online retail represents exciting opportunities for South African marketers. But with such a strong focus on online shopping, where does this leave packaging and the intimate interaction it enjoys with consumers in the purchase process?
Brand Politics: How to work with powerful personal brands
by Alistair Mackay (@almackay) Helen Zille’s news last month that she would not be standing for re-election as the leader of the Democratic Alliance surprised almost everyone who heard it. With no obvious replacement with her kind of stature or experience, it makes you realise how risky it can be to have such concentrated brand power in the leader of an organisation.
Ad Feature: How do you feel today — beautiful or average?
by MarkLives (@marklives) In the latest Ad Feature, 947 presenter Stacey Norman joins marketing consultant Sizakhele Marutlulle and EWN news anchor Jacob Moshokoa for the Ad Feature this week, giving a Superhero to Dial Direct’s “The Notebook” from Joe Public.
The Real McCoy: Purposeful profit
by Sean McCoy (@TheRealMcCoyTRM) While this column is not political in nature, it poses the question of how we might learn from brand conversations and initiatives internationally, in which social issues are being addressed.
Creation: Steps to a super-styling brief
by Artwell Nwaila (@artwelln) Today I write for those of you whom act as a gateway between client and creative. I am talking to those who translate instructions from that phenomenon we call the client. You go by many names; today I’ll call you the one who briefs creative.
The Word: Forget viral — build evangelist communities
by Mongezi Mtati (@Mongezi) Brands often approach social media campaigns the same way that they would think of creating a splash in the media about a new product launch.
Ad of the Week: Consistency is the key
by Oresti Patricios (@orestaki) The age-old narrative of humans looking to the sea for their livelihood is the story upon which the new commercial for Prudential Investment Managers from Lowe Cape Town is based.
The Switch: Experience by any other name
by Alistair Mokoena (@AlistairMokoena) It is often said that experience is the best teacher. Some even go as far as saying there’s no substitute for it. I tend to agree; no amount of theory can replace experience. In my view, theory only gets you through the door; experience is what separates the youth from the adults.