by Paul Jacobson (@pauljacobson) No sooner had Facebook announced plans to make users’ data available to advertisers for more targeted advertising, Google is rumoured to have plans to allow brands to use “first party data” for better targeting of search ads.
Author archives: Simone Puterman
Shelf Life: Freezing out the competition
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: shopper marketing with Nature’s Garden, the even thinner smartphone, and Oreo Playtime extended.
Ad of the Week: Life as a (video) game
by Oresti Patricios (@orestaki) A Cadbury Lunch Bar promotion that gets people to look a little closer is the brainchild of digital agency Hellocomputer, in celebration of Lunch Bar’s Golden 50th anniversary.
Tuned: Frank reality — inspiration in a perfect world
by Thabang Leshilo (@Thabang_Leshilo) There is a global cultural shift in social perceptions and behaviours which is expected to have a powerful impact upon the future. The glossy world is being discarded, the reality of people rejecting perfection and abandoning their immaculately curated online selves. Instead, the gritty is becoming aspirational — genuine candour valued as people seek out interactions that are authentic and open.
Dissident Spin Doctor: Business lessons from Masterchef
by Emma King (@EmmainSA) Slumped on the sofa, glass of wine in hand, watching a handful of frantic Aussies desperately spill and burn things while the clock ticks — one wouldn’t think it was the ideal place to learn life (or business) lessons. But life is funny like that and sometimes the greatest little gems of insight pop up when least expected.
Fair Exchange: Let the signatory beware — but what of the brand’s responsibility?
by Erna George. How are brands behaving to allow consumers to feel partnered and covered against legal consequences of their signatures on seemingly innocuous agreements?
Talking Radio: Rulebooks for radio adspend, listenership being rewritten
by Angela Haarhoff (@ANGtheHOFF) At the recent MTN On Air Radio Conference held in Johannesburg, some interesting discussions took place regarding listenership measurement and ad revenue. It’s clear that both have more than 50 shades of grey and that all the old rulebooks are being rewritten.
Ad Feature: Car marques missing the mark!
by MarkLives (@marklives) Andy Rice, Sizakele Marutlulle and Jacob Moshokoa are once again reunited to talk ads in the latest Ad Feature! Rice gives a Hero to the #PlayWithOreo pop-up café in Rosebank, Johannesburg, Moshokoa hits out at the new TVC for Audi’s TT and Marutlulle zeroes a car brand, too — Suzuki.
Thinking TV: Looking at e.tv’s lineup refresh
by Inge Hansen (@mecnotabene) Drama, family, romance, backstabbing, polygamy, treachery, money and lies — these are the golden threads that weave the primetime soapies and telenovelas of the world together. With this in mind, on 2 March 2015, e.tv implemented a primetime lineup change.
Shelf Life: More bling for Sandton City
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: Diamond Walk opens at Sandton City, a brand new South African invention, and PEP gets banking.