by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 18–24 May 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Author archives: Simone Puterman
Masterclass Notes: Procurement — friend or foe?
by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.
Shelf Life: Search, click, buy — restock
Cheryl Hunter’s weekly pick of recent product, packaging, design and food launches: South Africa gets first ‘repeat shopping’ portal; a magical chocolate journey with Cadbury Dairy Milk [view TVC]; and 24ct debuts online with gold bars, diamonds and jewellery.
Ad of the Week: Dance, dance, dance
by Oresti Patricios (@orestaki) King James II got the talented Terence Neal of Egg Films to direct an eye-catching TV ad for 5FM’s Live Loud campaign. All about the power of music — and what happens if it isn’t there — this commercial speaks to the heart. I’m telling you, this ad could have been made for me, and me alone.
The Ad Exec: Matriarchal marketing
by Tom Fels (@thomasfels) Our world is changing. It seems that our collective good is not served by the patriarchal approach and, in response, both leaders and brands across the world are turning toward a new matriarchal way of being that presents a far brighter outlook.
Africa Dispatches: Tusker beer — the elephant in the room
by Mandy de Waal (@mandyldewaal) If you’re chowing down on some nyama choma (barbecued meat) in Kenya and you’re offered a beer, the chances are that it will be a Tusker. The oldest beer brand in that market, Tusker remains East Africa’s best-loved beer because of product excellence and the smart marketing that backs this brand.
#3D: #2AppOrNot2App
by Prakash Patel (@prakashpatel_1) Having raised this title question over two years ago, again last year, and now for a third time in 2015, I can confidently commit to an answer. In short, yes, if it’s relevant and, no, if it’s not.
Ad Feature: Can Brand Gerrard cross the Atlantic divide?
by MarkLives (@marklives) And we’re back to the regular A-Team for the latest Ad Feature: Andy Rice, Sizakele Marutlulle and Jacob Moshokoa, with one Superhero and two Heroes! Rice also chats to Stuart Walsh, MetropolitanRepublic head of strategy, about personal branding and footballer Steven Gerrad leaving Liverpool.
#SouthAfricanTVratings: 11–17 May 2015 (week 20)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 11–17 May 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Green Sky Thinking: Being human is being on trend
by Colwyn Elder (@colwynelder) Reading Trendwatching’s 10 trends shaping consumerism in 2015, it seems ‘sharing is caring’ and being human is ‘being on trend’.