by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 8–14 June 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Author archives: Simone Puterman
Thinking TV: Loadshedding, audience fragmentation cause viewership decline for top shows
by Inge Hansen (@mecnotabene) We are currently in exciting and, in some cases, uncertain times for media in South Africa. Our landscape is changing rapidly and demanding that media owners, agencies and clients respond to these changes to stay relevant and maintain cost-efficiency.
Shelf Life: Redesigning for recognition
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: new-look Stafford Bros & Draeger; a love story — Takealot and Kalahari; and Blackberry launches the Leap.
Ad of the Week: The horse whisperer
by Oresti Patricios (@orestaki) This week, still under the overarching theme of “Things that really matter”, we have no choice but to give Nedbank another nod, for “Reins” — a TV ad aimed at the business-banking client. And, once again, the execution of the television commercial is by agency, Joe Public, with production by Velocity Films.
Ad Feature: How ultra-premium brands expand in recessionary times
by MarkLives (@marklives) It’s a full house of three Zeros in the latest Ad Feature, not to mention FIFA, Sepp Blatter and Appletiser! expert Andy Rice and Sizakele Marutlulle also discuss the proliferation of high-end brand shops in local malls, despite what we thought to be recessionary conditions.
#SouthAfricanTVratings: 1–7 June 2015 (week 23)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 1–7 June 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Shelf Life: Bringing taste in-house
Cheryl Hunter’s weekly pick of recent product, packaging, design and food launches: Weylandts launches Tastemakers, Brandhouse mixes it up, Source Africa opens in Cape Town, and StreetSmart hits the R10m mark.
The Real McCoy: Focus on people, get results that matter
by Sean McCoy (@TheRealMcCoyTRM) The recent acquisition by Brait of 80% of Virgin Active for a sum of £682m (R12.2bn) puts into perspective the value of the Virgin brand and the particular impact of its unique corporate culture, embodied in the founder himself, Sir Richard Branson.
Ad of the Week: When you talk to me, it’s pure electricity
by Oresti Patricios (@orestaki) In an online activation campaign for test-driving the new BMW i3 electric car, NATIVE VML has built a dedicated microsite targeting the luxury-brand car buyer with a preference for ‘green’ and sustainable alternatives. A talking AI is built into the website, making it completely different to all the other car-brand sites one finds.
Creation: Build your creative reputation online
by Artwell Nwaila (@artwelln) In the past, being well-known was 70% knowing the right people and 20% flirting and 10% luck. Today, we have social media on our side, so let’s Iook at five steps to boost your creative reputation on the interwebs.