Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: Cape Town cover for Nespresso, Castle Milk Stout is brand of the year, and a treasure trove in the Sunday Times.
Author archives: Simone Puterman
Talk Africa: Reaching commuters in Nigeria, Ghana and Kenya
by Remon Geyser (@remongeyser) How may brands target the millions of commuters relying on public transportation in Nigeria, Ghana and Kenya? We reached out to our creative network across several African countries to dive deeper into some of the trends and technologies.
Motive: Dieting vs advertising
by Glenn Jeffery (@GlennJeffery2) Why you should eat for enjoyment rather than diet, and trust your gut instead of the data.
Dissident Spin Doctor: A slice of inspiration from going global
by Emma King (@EmmainSA) I’ve just returned from my first-ever visit to NYC. As I explored the city, there were a couple of things I thought about that we back here in South Africa could take on board as a learning and an inspiration.
Ad of the Week: Seeing around corners
by Oresti Patricios (@orestaki) I am always excited by imaginative uses for billboards. And this is definitely the case with the Lexus Adaptive Headlights billboard created by FCB Cape Town for a high-visibility location at Cape Town International airport.
Global.Ad.Geeks: Neeson’s Clash of Clans
by Mandy & Jon. We don’t know who you are. We don’t know what you want. But if you are looking for to read a new column on global advertising, we can tell you we don’t have money to pay you to do this. But what we do have is a very particular set of skills. Skills we have acquired over a very long career. Skills that make us a nightmare for people like you…
Green Sky Thinking: Doing well by doing good
by Colwyn Elder (@colwynelder) Of note is that the UK’s IPA Effectiveness Awards has recently announced a new category prize in 2016 to recognise those commercial campaigns that generate not only economic value, but also value to society.
Tuned: Youth culture rules
by Thabang Leshilo (@Thabang_Leshilo) Given that June pays tribute to the youth of South Africa, this month I want to reflect upon the country’s youth culture, its scenes, sub-cultures and tribes.
Ad Feature: SABC zeros Cell C’s latest TVC, but its honesty keeps it a Hero for many!
by MarkLives. In the latest Ad Feature, it’s Cell-C-ad-loving Jacob Moshokoa and his 947 colleagues, Greg & Lucky, as his special guests. They also chat to Vega MD, Fay Amaral, about the R100 000 bursary up for grabs to the young creative devising the best ad for their show.
Motive: Why close The Bull-White House? Because I didn’t like Mondays
Matthew Bull (@StixBull) — founder of the soon-to-be-closed New York agency, The Bull-White House — takes a look in the mirror…