Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: the Hennessy 250 tour comes to Jozi; Tsogo Sun flies the rugby flag; The Botanist launches in South Africa; and Quaker Oats now on SA breakfast menus.
Author archives: Simone Puterman
Talk Africa: Understanding the Ghanaian market through the lens of soccer
by Remon Geyser (@remongeyser) In an exciting country where infrastructure is booming, the economy of Ghana is growing fast and the people are embracing a new age of online socialism. However, it’s time for brands to step up to the plate and synchronise their communication to better unify the Ghanaian football warcry
Ad of the Week: Making match night legendary
by Oresti Patricios (@orestaki) Tagged as #ChampionTheMatch, M&C Saatchi Abel’s brand-content idea for EUFA Champion League sponsor, Heineken, was to bring the world of the league closer to South African fans. The concept? To stage a fanzone event in Pimville, Soweto, for local fans.
The Ad Exec: The network life
by Tom Fels (@thomasfels) After the acquisition news of the past 12 months, there are plenty of formerly-independent agency owners and executives making the adjustment to network life. I am one of them. So what’s it like?
Motive: Brands need to rethink their strategy from the bottom up to win in Africa
by Grant Hillary (@granth01) Global brands are starting to realise that Africa is not one country, and brands that tailor their marketing strategies by country will enjoy more of the economic growth that is up for grabs.
Green Sky Thinking: Branding like a Buddhist
by Colwyn Elder (@colwynelder) What with all this talk about finding your brand purpose, creating meaningful connections with customers and making advertising that matters, it would seem that our industry is having a self-help moment.
Global.Ad.Geeks: Making sad grannies glad
by Mandy & Jon (@mandyldewaal). There’s nothing sadder than a lonely Granny. Which is why it is truly heartbreaking to watch Vodafone Romania’s Sunday Grannies advert, part of a broader campaign by the mobile network to prove that social media can mitigate against loneliness.
Ad Feature: Why #LoveYourBum is a bum idea
by MarkLives (@marklives) The all-star cast of Andy Rice, Sizakele Marutlulle and Jacob Moshokoa reunite for the latest Ad Feature, high (or low)-lighting Tui Beer, Joburg Zoo Night Tours, Babysoft Washlets, Volvo Trucks (Canne Lions) and Facebook’s #CelebratePride.
Talk Africa: Getting social in Nigeria — what’s all the talk about?
by Remon Geyser (@remongeyser) The Nigerian market is in the middle of the Pan-African mobile tech boom. Being a country so rich in dynamic, branded, personalised and trending conversation, social media platforms have facilitated the growth of rapid information sharing.
The Switch: Client-agency courtship should be a daily thing
by Alistair Mokoena (@AlistairMokoena) The bulk of issues experienced in client-agency relationships is not about the work; it is about relationship management. Yet you will hear many people say, “Just sort out the work and the relationship will be fine.” This is not true.