by Remon Geyser (@remongeyser) Kenya is undergoing some interesting changes and we’ve picked up two important shifts impacting consumers and the brand communications industry. The one is the move from analogue to digital in TV, and the other encompasses the rise of digital agencies.
Author archives: Simone Puterman
Tuned: Banting, superfoods and meditation — fads or growing trends?
by Thabang Leshilo (@Thabang_Leshilo) We can’t deny it; South Africans are a nation of foodies and lovers of all things tasty, sometimes to the detriment of our health, if obesity, diabetes and cholesterol statistics don’t lie. However, health-consciousness, that which used to be the pursuit of fanatics and more affluent consumers, has of late become mainstream.
Ad of the Week: Hello, Cape Town weekend!
by Oresti Patricios (@orestaki) Cape Town Tourism has been running a fun, yet powerful, online campaign by Design Infestation that promotes the city as a destination “for all seasons, for all people”. Whether you’re a foodie, an adrenalin junkie or a culture vulture, the message in the advertising is that Cape Town has something that will appeal to you.
Creation: Five ways to successfully kill your creativity
by Artwell Nwaila (@artwelln) We as creatives get so caught up in our work that we forget the small things that help fuel our craft. Today I look at five simple things that may contribute to deflated creativity.
Beyond Borders: Ad agency networks in sub-Saharan Africa — genuine representation or just another door plaque?
by Craig Page-Lee (@cpl_ignite) Is a standalone Digital Agency of the Year Award still relevant? Is the African Advertising Agency Network of the Year Award correctly titled and genuinely representative of activities on the continent?
Global.Ad.Geeks: Carlsberg’s heavenly haircut
by Mandy & Jon. It does look as if Carlsberg is targeting the hipster market with its recent spot, “If Carlsberg Did Haircuts”. And, we all know that one of the most-prized personal assets of that human subspecies known as ‘the hipster’ is their hair — both cranial and facial.
Homegrown: Brand-building for busy lives
by Lynne Gordon (@lynne_gordon) Everywhere on the roadside of Mzanzi life are the masters of ‘in-between’ — small businesses that make our busy lives simpler, fast and better. And as our lives grow more manic, it’s brands which enable this seamless flexibility that will create new opportunities to win consumers’ love and loyalty.
#SouthAfricanTVratings: 29 June–5 July 2015 (week 27)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 29 June–5 July 2015! We reveal the best-watched shows, where they ran and how many South Africans tuned in to watch.
Fair Exchange: Effective direct marketing to consumer — oxymoron or engaging strategy?
by Erna George. Direct marketing has a real role in marketing strategy but many are applying it bluntly in the hope of getting one hit —it ends up being like firing a shotgun in a china shop, hitting much but blowing all prospects to smithereens in the process.
Shelf Life: It’s a shelf war for new products in SA
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: Kauai comes of age, GoPro’s new HERO, accolades for KWV and Glenlivet, and Nielsen reveals South Africa loves new products.