by Remon Geyser. Although Ethiopia’s online population is still relatively small, we asked our creative network for a a snapshot of what’s trending in the country recently to see what we may learn.
Author archives: Simone Puterman
Tech Speak: Look around — 360 degrees of storytelling
by Mike Sharman. Did you know that YouTube has introduced support for 360-degree videos? As marketers, we need to evaluate each digital and social platform to decide whether today’s new players will be tomorrow’s mainstays or flash-in-the-pan fads.
Ad of the Week: Because that’s what friends do
by Oresti Patricios. The new series of Lucozade TV ads from Ogilvy & Mather Joburg feature testing scenarios. The best ad, for me, is “Performance Art”.
Homegrown: To bant or not to bant?
by Lynne Gordon. As we observe the crusade against carbs, as marketers, how responsive should our brands be to the latest trends to remain vibrant and relevant in the storm of popular influence?
Ad Exec: Wanted — new commercial model for advertising
by Tom Fels. Do we just work longer hours, make less money and try to generate returns based on eroding budgets? Or do we look for new ways to create value and reinvent the agency’s role in the marketplace?
Global.Ad.Geeks: Reality gets a close shave
by Mandy & Jon. In recent years, razor-blade industry giants have been affected by facial-hair trends in facial hair, with a knock-on effect on retailers and novel responses from advertisers in turn.
The Real McCoy: Build it and they will come
by Sean McCoy. Yes, the people connection and human touch go a long way to build an additional layer of service augmentation, but not alone. Dubai Airports and Emirates show us how to do internal brand engagement properly.
Ad Feature: Is Premier David Makhura superstar material?
by MarkLives. For the first time ever, a radio ad makes it to the Ad Feature! We also hear from Clinton Nortje about how Greatstock will pay you good money for your outstanding amateur photography.
South African TV Ratings: 13–19 July 2015 (week 29)
by MarkLives (@marklives) See which were the most-popular TV shows in South Africa, 13–19 July 2015! Using BRCSA data, this South African TV Ratings column is a weekly roundup of the best-watched shows, where they ran and how many South Africans tuned in to watch
Talk Africa: Kenya on-air
by Remon Geyser (@remongeyser) Radio is buzzing its way through the airwaves in Kenya, and making a big impact upon the consumers who tune in to listen to the latest news and freshest hits from around the country. We chatted with a few of our Kenyan creatives to get a better feel for the Kenyan radio landscape.