by Erna George. How are constant annual cost-savings feasible? Here are some tips to survive marketing budget cuts.
Author archives: Simone Puterman
Ad of the Week: Infinite possibilities from Adidas
by Oresti Patricios. This week I’m taking a look at Adidas’s bid to capture market share with its ZX FLUX Infinite Possibilities campaign.
Creation: Managing creative freelancers
by Artwell Nwaila. Once again I throw on my freelance hat and share a few tips for people who are looking to use our convenient services.
Brand Culture: Social justice, advertising and brands
by DK Badenhorst. Social justice causes are like brands in many ways. They have character, stand for something and would often be better off if we changed our behaviour.
Global.Ad.Geeks: Lexus goes back to the future
By Mandy & Jon. Back to the Future II cannily hinted at the IoT, Google Glass, drones and the hoverboard — now a reality, thanks to Lexus and CHI&Partners.
Media Redefined: Keeping the algorithm conscious
by Martin MacGregor. Transactional data is by far the best guide of consumer intent, as no decision is more real than purchase.
#Loeries2015 Sunday night winners
Loeries Creative Week Durban came to an end this weekend on Sunday, 16 August 2015. A total of 299 awards were handed out in the main categories over the course of the event.
Ad Feature: Bic’s ad wasn’t the only #BrandFail on Women’s Day!
by MarkLives Two Heroes and two Zeros in the latest Ad Feature, starring Bic SA, Total SA, DStv Compact and All Blacks!
Africa Dispatches: A tale of two countries
by Mandy de Waal. If you read the London FT earlier this year, you may have noticed a good news story about how tech is markedly improving people’s lives in Rwanda.
#Loeries2015 Saturday night winners
A total of 166 Loerie Awards were handed out on Saturday, including one Grand Prix, 17 Gold, and six Craft Golds.