by MarkLives. South African TV ratings for the week of 27 July–2 August 2015!
Author archives: Simone Puterman
Shelf Life: Green mannequins help reduce Woolworths’ CO2e
by Cheryl Hunter. Eco-friendly mannequins for Woolies; KWV truffles onto the gin market; and Ads24 launches The Beat.
Ad of the Week: Touching tribute goes viral
by Oresti Patricios. This week’s #AdoftheWeek is not an ad but a private gesture made by a very public brand that went viral, thanks to social media.
Talk Africa: The collective culture of Burkina Faso
by Remon Geyser. Even though less than 1m people have direct internet access, Burkina Faso is known for some of Africa’s most culturally diverse and unique events.
Green Sky Thinking: Rewards beyond awards
by Colwyn Elder. SA has many opportunities for brands to build societal value beyond their businesses. Will this be reflected in Loeries this year?
Brand Politics: City brands & the ‘world-class’ positioning myth
By Al Mackay. SA cities are struggling to define their brands, pulled as they are between wanting to seem “world-class” and responsive to all who live in them.
Ad Feature: A surfing motorbike and other pipe dreams for brands
by MarkLives. One Superhero and two Heroes and the role stunts play in modern-day brand communications!
SA TV Ratings: 20–26 July 2015 (week 30)
by MarkLives. South African TV ratings for the week of 20–26 July 2015!
Shelf Life: Smart new-look Pick n Pay trials in Gauteng
by Cheryl Hunter. Pick n Pay revamping stores; salting the wine experience; GoPro licenses its content; and Montego pet treats launched.
Dissident Spin Doctor: Secrets they never tell you about starting a PR shop
by Emma King. A friend has just started out on her own and has asked me for tips on what I’ve learnt since I started my own PR shop just over a year ago.