Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: South Africa’s favourite brands recognised, going LEGiT with Boity, and whisky workshops with Bruichladdich.
Author archives: Simone Puterman
Africa Dispatches: A luta continua, vitória é certa, M&G Africa
by Mandy de Waal (@mandyldewaal) It has been just over a year since Zimbabwean-born media entrepreneur, Trevor Ncube, launched Mail & Guardian Africa. The chairperson of Alpha Media Holdings (AMH) says its success must be defined in terms of the investigative-news brand’s editorial achievements.
Ad of the Week: Suzelle meets Nataniël at Checkers
by Oresti Patricios (@orestaki) I can’t always say that our choice for Ad of the Week is a ‘slam dunk’, but this week there’s no doubt. Checkers has scored a massive win by pairing its brand ambassador, Nataniël, with new local YouTube sensation, ‘Suzelle’ of Suzelle DIY.
Motive: This One Time — a novel that makes the consumer both hero and villain
In the wake of a local press tour for the launch of her debut novel, This One Time, starring a social media influencer and a blue-chip beer brand, Alex van Tonder (@alex_vantonder) asks herself some questions interviewers who don’t have a marketing background might not have thought to ask.
Brand Politics: To lead or mimic? That is the brand question
by Alistair Mackay. Wouldn’t it be amazing if brands used the power of aspiration to encourage positive social change, as Castle Lager did with its ’90s ads?
Global.Ad.Geeks: Clearasil ad hits the spot
by Mandy & Jon (@mandyldewaal) Remember when you were younger — much younger — and had a different perspective of time? New York-based global agency, Droga 5, plays with the concept of time in its TVC for Clearasil.
Masterclass Notes: All about media
by Johanna McDowell. The fourth masterclass for marketers, presented by Chris Botha of The Media Shop, covered an overview of media in South Africa; a comment upon media information in Africa; the future of media agencies; and how marketers should work with and get the best out of media agencies.
Ad Feature: How good does the top of the corporate ladder look?
by MarkLives (@marklives) The Ad Feature team of Andy Rice, Sizakele Marutlulle and Jacob Moshokoa returns to hand out one Hero and two Zeros, as well as chat to Lowe Cape Town’s Kirk Gainsford about #GetMeTo21, the Grand Prix-winning campaign at the recent APEX Awards, celebrating effectiveness in advertising!
#SouthAfricanTVratings: 6–12 July 2015 (week 28)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 6–12 July 2015! We reveal the best-watched shows, where they ran and how many South Africans tuned in to watch.
Shelf Life: Hill’s finds the ideal balance for pets
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: finding a balance with Hill’s Pet Nutrition; Doritos launches two new brands; South African rosé wines recognised; and Starbucks sets it sights on SA.