by Remon Geyser (@remongeyser) One important player in the promotion of an interconnected African spirit is the highly successful Nigerian film industry — which averages an annual turnover of US$250m.
Author archives: Simone Puterman
The Word: Appletiser’s crush on brunettes, or is it blondes?
by Mongezi Mtati (@Mongezi) In instances where brands take accountability for errors on social media, issues subside after a while and their positive followers emerge from the darkness. In other cases, it seems to be a long endless tunnel. Appletiser recently experienced this.
Ad of the Week: Let’s go to the zoo! Tonight!
by Oresti Patricios (@orestaki) Get ready for an overload of cuteness in this week’s Ad of the Week, which is all about the Johannesburg Zoo’s “Night Tour Shadows” activation. The project is the brainchild of Y&R South Africa, Johannesburg, and it is full of imagination, engagement and fun.
The Real McCoy: A Sorbet by any other name
by Sean McCoy. Would taste as sweet, with apologies to the great William Shakespeare. That may or may not be the case for Sorbet, the dynamic new entrant into the local South African beauty industry.
Global.Ad.Geeks: Lynch takes the milk from the coconut
by Mandy & Jon (@mandyldewaal) Jane Lynch has been doing a little commercial movie making of her own, and the result is a series of whacky, eclectic and laugh-out-loud funny spots for Vita Coco Coconut Water.
Dissident Spin Doctor: PR needs to get serious about content
by Emma King (@EmmainSA) What is great PR? It’s a question I sometime get asked by clients, and I do believe for each brand and client the answer will be different. But common to all of them, I think, is the ability to create a story or capture people interest with stuff that they want to hear or read.
Ad Feature: Is Dlamini only great because of his big hair?
by MarkLives (@marklives) In the latest Ad Feature, Andy Rice, Sizakele Marutlulle and Sheldon Morais hand out a Superhero, Hero and Zero to “Guitar solo in the key of 86″, #FeelWimbledon”, and “The Great Dlamini”. We also hear from Eoin Walsh about Havas WorldWide Joburg’s campaign to raise awareness and funds for Saving the Survivors.
Thinking TV: Game of Thrones fans lose sleep
by Inge Hansen (@mecnotabene) As more A-list movie stars join top-quality TV series and viewers continue to invest time in plot outcomes, plus pay TV licences, the trend of binge-watching is set to increase.
#SouthAfricanTVratings: 22–28 June 2015 (week 26)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 22–28 June 2015! We reveal the best-watched shows, where they ran and how many South Africans tuned in to watch
Media Redefined: “Creative agency makes the shortlist in Coca-Cola’s media agency review”
by Martin MacGregor (@MartMacG) That’s not my headline. It’s the headline of a recent Advertising Age article which made me sit up and read it a few times to make sure I was reading it right. I was, and it felt as if the earthquake I had been waiting for had finally struck.