Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: Seldon — water off a duck’s back; Candystick collecting; and Red & Yellow opens in Joburg.
Author archives: Simone Puterman
Brand Culture: All about the dad
by DK Badenhorst (@BrandCultureSA) Fatherhood has not been a dominant theme in advertising until relatively recently. Let’s take a look at some recent ads featuring dads from CCTV, Audi, Dove, Nissan and Toyota, and what they have to say about fatherhood.
Ad of the Week: The Land Rover legacy #CelebrateDefender
by Oresti Patricios. #CelebrateDefender, the farewell campaign for the Land Rover Defender, from Y&R Johannesburg, certainly cuts through the clutter.
Tech Law: It’s not April Fools’ Day — it’s the FPB
by Paul Jacobson (@pauljacobson) The FPB’s Draft Online Regulation Policy, published in March 2015, picks up where its 2014 Strategic Plan left off and gives more details about the board’s plan in which it declared its intention to combat a terrible modern evil: the internet.
Masterclass Notes: Update on IP law and the CPA, plus social media and the law
by Johanna McDowell (@jomcdowell) It was a bumper, third masterclass session for marketers, with Danie Strachan of Adams & Adams Attorneys providing a huge amount of very important information regarding intellectual property law and the Consumer Protection Act (CPA), as well as social media and the law.
Fair Exchange: Balancing brand vs consumer needs in managing complaints
by Erna George. How may companies find the balance between what’s good for the consumer and what’s good for the brand? Today I take a closer look at the “how to” of dealing with complaints.
Global.Ad.Geeks: Shutting the book on terrible tats
by Mandy & Jon. How do you become an master tattoo artist without serious practice — without a hectic number of hours marking kilometres of skin? Lew’Lara\TBWA devised the perfect solution for Tattoo Art, a digital magazine from Brazil — “The Skin Book”.
Ad Feature: Where projecting pizza boxes and tweeting potholes meet
by MarkLives (@marklives) It’s Jacob Moshokoa and Sizakele Marutlulle in the Ad Feature studio this week – with a special crossing to Andy Rice at Cannes Lions!
#SouthAfricanTVratings: 15–21 June 2015 (week 25)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 15–21 June 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
The Word: Turning detractors into dedicated fans
by Mongezi Mtati (@Mongezi) These are those instances when the holy grail of social media strategy comes into effect, when the brand ethos and personality are tested and score top marks.