by MarkLives (@marklives) It’s Jacob Moshokoa and Sizakele Marutlulle in the Ad Feature studio this week — with a special crossing to Andy Rice at Cannes Lions!
Also featured is the FCB Cape Town-conceptualised futuristic Lexus billboard at Cape Town International (MarkLives #AdoftheWeek last week) and the Tweeting Pothole by P4 Ogilvy & Mather Panama — which was a favourite to win at Cannes Lions but didn’t convert its Direct Lions shortlisting.
For the Wall of Fame or Shame:
- Moshokoa hands out a definite Hero to Pizza Hut for its projector Blockbuster Box project by Ogilvy Hong Kong, and
- Marutlulle heroes Land Rover Defender’s “#CelebrateDefender” campaign by Y&R South Africa… the goodbye to the Defender. (It would have been a Superhero if it weren’t for a few glaring omissions. It’s also MarkLives #AdoftheWeek this week.)
Enjoy the show!
Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to www.facebook.com/adfeature.
You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.
— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!