Luxury nougat hampers from 1701; Stikeez take SA by storm; and Hungry Lion brings back Lucky Buckets — Cheryl Hunter’s weekly pick of all things new!
Author archives: Simone Puterman
Media Redefined: Media Loeries — in defence of the effective gimmick
by Martin MacGregor. If a brilliant idea is executed, and nobody sees it, is it still brilliant?
Ad Exec: Creative awards tables — a misguided measure of success?
by Tom Fels. Our awards-show list is becoming endless, calling into question the insular desire for agencies to compete for trinkets to prove their worth.
Ad Feature: Is shock advertising “obsolete”?
by MarkLives. Only Andy Rice and Jacob Moshokoa return to share their Superhero and Zero in the latest Ad Feature.
SA TV Ratings: 10–16 August 2015 (week 33)
by MarkLives. The hottest TV shows in South Africa revealed: SA TV ratings for the week of 10–16 August 2015!
Motive: Five designs that could revolutionise life
by Katie de Klee. The 2015 biennial INDEX Awards winners are a solar battery, a language-learning app, an ocean clean-up scheme, an app to diagnose eye diseases, and vertically grown vegetables.
Beyond Borders: The future of OOH is mobile
by Craig Page-Lee. Mobile is driving some of the global trends in OOH advertising and its importance is also evident here in Africa.
Talk Africa: SA selfie culture
by Remon Geyser. A great portion of SA’s consumer base is loving the selfie trend, and brands are using this more and more as part their marketing strategies.
Shelf Life: adidas — revolutionising the game
adidas creates it own game; Castrol launches the Vuvu-Lyza; and a new wave of colour from Canon — Cheryl Hunter’s weekly pick of all things new!
Motive: Embracing smartphone shopping
by Marion Marais. The love affair between our smartphone and us knows no bounds, yet brands have been slow to capitalise on this relationship.