by Mandy & Jon. Boom! That’s the sound of the epiphany caused by “Don’t Let Go”, a new advert that promotes road safety for Fiat.
Author archives: Simone Puterman
Ad Feature: Advertising a product without the product!
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.
SA TV Ratings: 24–30 August 2015 (week 35)
by MarkLives. The hottest TV shows in South Africa revealed: SA TV ratings for the week of 24–30 August 2015!
MagLove: The best magazine covers this week (11 September 2015)
Esquire (US), Fortune (India), The Economist, NYT Magazine, Playboy Premium (SA) — MediaSlut’s best international and SA mag covers this week!
Talk Africa: How brands are engaging with the affluent Nigerian
by Remon Geyser. The rise of the affluent Nigerian as a consumer group worth targeting is a growing trend identified here at SpringLeap.
Green Sky Thinking: Successful strat for sustainable marketing
by Colwyn Elder. If you’ve read about the benefits of building purpose-driven brands, but remain unsure of what and how to do it, read on.
The Switch: Harnessing creative energy
by Alistair Mokoena. Being creative and innovative is the only way organisations can thrive in this new dispensation.
Ad of the Week: Instant love
by Oresti Patricios. A healthy dose of nostalgia and a good shot of emotion are the ingredients for the Ace Instant Porridge TVC.
Homegrown: Inspiring South African brand collaborations
by Lynne Gordon. The same spirit of collaboration and unusual partnering in SA DNA is growth-fuel for brands courageous enough to embrace it.
Shelf Life: SA is working out the Navy SEAL way with Kill Cliff
Don’t Kill Cliff — drink it; exploring Soweto just got easier; and Consol’s jar in a jar — Cheryl Hunter’s weekly pick of all things new!