by Alistair Mokoena (@AlistairMokoena) There’s nothing better than trust from clients. When they trust your opinion and judgment, they let you decide what great creative looks like. They let you do brave work, and they follow your lead when it comes to proactive work.
Author archives: Simone Puterman
Beyond Borders: The agency of the future — Advertising Week Europe 2015
by Craig Page-Lee (@cpl_ignite) What will the ad agency of the future look like, and will we see the emergence of the “full-service agency” again — or not? These were key discussion points at the recent Advertising Week Europe 2015 festival.
Africa Dispatches: Agencies, got game?
by Mandy de Waal (@mandyldewaal) Why is it important for marketers to know about a South African game called Desktop Dungeons? Minecraft. Microsoft. US2.5bn. The portable, video and computer games world is going to be a tough nut to crack, and the sooner marketers enter and try to understand this world, the better.
Ad Feature: Arrival of winter better late than (k)never
by MarkLives (@marklives) It’s Zero time! In the latest Ad Feature, branding expert Andy Rice, marketing consultant Sizakele Marutlulle and 947 anchor Jacob Moshokoa hand out two Zeros and one Hero! Rice also wants to know where the CEOs are from the bigger ad agency groups in the CEO SleepOut challenge for charity…
#SouthAfricanTVratings: 25–31 May 2015 (week 22)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 25–31 May 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Shelf Life: Making ordinary a success
Cheryl Hunter’s weekly pick of recent product, packaging, design and food launches: Ordinary Skincare making extraordinary strides; Better connections for Incredible Connection; and “Hollywood in my Huis” hits the big screen.
Homegrown: #Popup store nation
by Lynne Gordon (@lynne_gordon) From the trendy Union Bar to the #PLAYWITHOREO Pop-up Café, pop-up stores are taking Mzansi by storm and gathering momentum as the new face of instant retail. But pop-up is not new to the backstreets of South Africa.
Ad of the Week: Lions with lightsabers [Oh yes!]
by Oresti Patricios (@orestaki) Now the cat videos that dominate them interwebs usually depict domestic cats, with their strange positions of sleep or cute play, but this doesn’t mean we don’t love the big cats. And this week’s ad is all about the big ’uns — those kings and queens of the jungle — Panthera leo!
Media Redefined: Old is definitely the new new
by Martin MacGregor (@MartMacG) In the media-planning world, that old media, TV, has been dead for so long, rigor mortis should have set in. But has it? Yes and no.
Brand Politics: The gift of protest
by Alistair Mackay (@almackay) “A customer that complains is a good customer,” said an entrepreneur while explaining his business idea to me recently. It’s definitely the right attitude to have, and an attitude that would do our politics — and brands — a huge amount of good.