by MarkLives (@marklives) In the latest Ad Feature, branding expert Andy Rice gives a report back after his visit to the US, looking at how different television advertising there is to what we get here in South Africa, and the three-person panel chooses one Superhero and two Heroes.
For the Wall of Fame or Shame, where ads come to impress or depress:
- Marketing consultant Sizakile Marutlulle chooses the new KFC Doritos Crunch burger
- Rice selects the airbnb Cuba ad on the Wall Street Journal back page, and
- EWN anchor Jacob Moshokoa is inspired by the Nike #Masters ad that tracks Rory McIlroy’s journey from a curious small boy watching Tiger Woods until the day they share the fairway.
Watch below to find out how which rates as what!
When it comes to American TV advertising, Rice comments on election campaigns, the “most-bizarre format” for promoting prescription drugs; and his vote for the worst payoff line for the decade (hint: it concerns Subaru).
Enjoy the show!
Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutulle (@ZDivah), EWN anchor Jacob Moshokoa (@JayMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to www.facebook.com/adfeature.
You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.
— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!