by Oresti Patricios (@orestaki) So what does a denture adhesive have to do with lions? It seems like a stretch, but denture adhesive manufacturer Fixodent has adopted a project that proves how doing good can be good business, plus add depth to a brand’s profile.
Author archives: Simone Puterman
Fair Exchange: Dear brand manager, complaints may be a blessing
by Erna George. If a consumer finds the time and energy to complain, it is an opportunity. However, customer complaints may in a few extreme cases reflect the silliness or the greed of some. Good or bad, the exchange between brands and complainants does not mean that there has to be a winner and loser.
Dissident Spin Doctor: How can we sell something if we don’t believe in it ourselves?
by Emma King (@EmmainSA) It’s been a relief to start my own business and make a few rules of my own. Joining the first hard-and-fast rule is the second, but equally important one — that I don’t work with any brands or businesses that I don’t fully believe in or like.
Ad Feature: Are financial ads starting to pay off & has Brothers For Life cut it too close?
by MarkLives (@marklives) In this week’s Ad Feature, guest brand analyst Sylvester Chauke (@sylvesterchauke) takes the place of Andy Rice. Together with marketing consultant Sizakele Marutulle and EWN anchor Jacob Moshokoa, one Superhero, one Hero and the first Hero-Zero are chosen for the Wall of Fame or Shame.
#SouthAfricanTVratings: 30 March–5 April 2015 (week 14)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 30 March–5 April 2015! Using data supplied by the new Broadcast Research Council of South Africa (BRC), this #SouthAfricanTVratings column is a weekly roundup of SA’s TV audience viewership.
Shelf Life: Mondelēz SA still playing with pop-up stores
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Oreo launches a delectable pop-up store; Design Partnership deconstructs Doppio Zero; and some of the best recent global brand activity.
Ad of the Week: More than merely money
by Oresti Patricios (@orestaki) This week I am breaking with convention again. I am not going to focus on a typical advertisement, but rather on the Project Phoenix campaign, spearheaded by FoxP2 that does something other than sell a product or brand.
Africa Dispatches: Sam Kodo — RoboGenius
by Mandy de Waal (@mandyldewaal) “I want to become one day the new Steve Jobs and create a new kind of Silicon Valley in Africa.” That’s Sam Kodo speaking. He hails from Togo, which is wedged between Ghana and Benin on the west coast of Africa.
Bad ADvice: Which LSM is your agency?
by Every Ad Agency (@EveryAdAgency) LSM is a massive player when it comes to strategising your marketing plan going forward. Here at Every Ad Agency, we make sure that all our employees fully understand how this measure segments the market to help us target individuals with our advertising.
Shelf Life: David Adjaye to transform Hallmark House, new name for Orlando Stadium
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Hallmark House is transforming into designer mixed-use space in Maboneng; Lipton launches a new combination flavour; Protea Fire & Ice! Menlyn opens; and the rebrand of Orlando Stadium is underway.