Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Robertson Winery adds to its family; P.S. Friends forever; Engen 1-Card makes inroads; and SchoolMedia calls on brands to support sports initiative in schools.
Author archives: Simone Puterman
The Switch: Towards a yes-yes relationship
by Alistair Mokoena (@AlistairMokoena) What would happen if both clients and agencies were more instinctively inclined to say “yes” instead of “no”? Would clients end up with poor work? Would agencies end up financially ruined? I don’t think so. Saying yes doesn’t make you weak or easy. Saying yes makes you a willing and enabling partner.
Ad of the Week: Nando’s serves up the good news
by Oresti Patricios (@orestaki) From Nkandla to load-shedding, from chaos in parliament to ISIS, the bad news seems to be coming at us hard and fast. Thankfully, there’s a flame-grilled chicken brand with a good sense of humour that’s campaigning hard to get us to laugh.
Bad ADvice: Office tips for every ad agency
by Every Ad Agency (@EveryAdAgency) In the ever-changing advertising landscape, Every Ad Agency always aims to be at the forefront in everything, including our office layout. We’ve managed to create an open-plan office environment that promotes synergy and collaboration while also encouraging creativity and free thinking.
Tech Law: How much do you Like your colleagues?
by Paul Jacobson (@pauljacobson) Could a version of Facebook become your preferred business network? Dubbed “Facebook at Work”, the social giant’s latest foray into the enterprise space is an interesting approach.
Brand Politics: The consumer is no moron
by Alistair Mackay (@almackay) Frustrated commentators love to imply that voters are stupid, that most South Africans continue to vote for the ANC because they can’t understand politics, don’t know what’s in their own interests or are “uneducated”. David Ogilvy famously had to correct that line of thinking in marketing as well: “The consumer is not a moron, she is your wife.”
Shelf Life: The ABCD model of township outdoor media
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Wall media builds into Africa; Castle Lite brought to life by Moving Tactics; Salon Media straightens out ghd; and Jupiter Cape Town and Design Indaba urge change.
Ad of the Week: Looks good on paper #designindaba
by Oresti Patricios (@orestaki) “Make. Change.” is the mantra for Design Indaba 2015. This year, The Jupiter Drawing Room Cape Town has conceptualised the creative for the event with a campaign showcasing the use of paper that harnesses the brand’s core theme, #MAKECHANGE.
#3D: WT# is omni-channel marketing?
by Prakash Patel (@prakashpatel_1) So, WT# is omni-channel marketing? Some sort of marketing religion?
Beyond Borders: Driving innovation and its role in Africa’s prosperity
by Craig Page-Lee (@cpl_ignite) A consistent topic that is appearing more frequently across the multitude of publication and blogs that I trawl through, in the quest for greater knowledge, is that of innovation.