Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Retroviral refreshes brand CI; SA wine industry posed for growth in 2016; African app developers up for global award; and Hertex launches latest African-inspired prints.
Author archives: Simone Puterman
Brand Culture: Comic-strip archetypes in advertising
by DK Badenhorst. If you are not a fan of superheroes, I’ll probably have to allow a few seconds for your eyes to return from the back of your head. After all, superheroes are for kids, right?
Creation: Differentiating — three powerful steps to succeed as a creative
by Artwell Nwaila (@artwelln) In this post, I share three points I’ve learned from industry leaders that will help creatives differentiate themselves from their counterparts, therefore making success more reachable.
Ad of the Week: As a fan, how far would you go?
by Oresti Patricios (@orestaki) It goes without saying that Castle Lager is an iconic South African brand, and it has taken a lot of time, effort and money to achieve this status. Naturally, the “Superfans” campaign capitalises on the feel-good factor associated with sport. And this latest commercial is a goodie — it’s an epic journey, a hell of a tale, a real mini-movie with a spectacular ending.
Dissident Spin Doctor: The death of traditional PR
by Emma King (@EmmainSA) I’ve been banging on about it for ages, but it is becoming ever more prevalent and I do feel I need to take a stand and shout it out. Traditional PR is dead. And any agency that continues to do so is wasting the time and money of its long-suffering clients.
The Business of Business: Winning in 2015
by Jerry Mpufane (@JerryMpufane) For many of us ad agency leaders, despite our best planning, how do we know whether our New Year’s plans are addressing the important stuff? Where to focus our efforts and understanding market trends, as well as having an appreciation for what keeps the CMO up at night, are some of the things we can do to help calibrate our plans.
The Switch: Marketing truths that have become myths
by Alistair Mokoena (@AlistairMokoena) The marketing function has evolved so much in the last 10 years that what used to be taken as gospel is no longer applicable. Let’s take a look at some of the conventional marketing “truths” that have since become fallacies.
Thinking TV: Changes ahead in South African TV
by Inge Hansen (@mecnotabene) It’s with shock that most of us realise that February is upon us and our TV plans for mid-year need to be prepared soon. Making this a slightly more challenging proposition than normal are the changes that we will be seeing in TV programming and data in the coming months.
Shelf Life: Enabling free branding services for South African NGOs
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Brand Alive gets that loving feeling; Heriz Gallery keeps wolf from the door; Distell up for top global award; and McDonald’s shares its staff.
The Word: Exploding Kittens and the unbroken internet
by Mongezi Mtati (@Mongezi) Unlike the bold claims of attempting to ‘break the internet’, the co-creators of Exploding Kittens set out to rally their existing community members towards what seemed an achievable goal — by Kickstarter standards.