by Oresti Patricios (@orestaki) Normally “So, what do you do?” is a way for someone to ‘size you up’ — and if you’re currently unemployed, or in an embarrassing job, it can lead to an awkward moment. In the latest Careers24 campaign from Ogilvy Cape Town, this awkwardness is capitalised upon, leading to some great ‘cringe’ comedy.
Author archives: Simone Puterman
Fair Exchange: SA brands and SA consumers — deuce
by Erna George. Do you remember, years ago, that sense of embarrassment when a brand or experience in South Africa did not deliver? The dread that many came to expect — that SA products, service or experiences would not match up to global. I love the fact that this is declining (at least in some areas).
Brand Politics: The power of a gesture
by Alistair Mackay (@almackay) Western Cape Premier Helen Zille created quite a social media stir recently when she took to the street outside of her official residence and started directing traffic. It makes you realise the power of gestures, grand and small, to tell a story and shift perceptions.
Shelf Life: Global identity refresh for power tool brand
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: global brand refresh for BLACK + DECKER; Peppadew launches spicy addition; and Corobrik reimagines our cities.
Talking Radio: Radio as a content generator for brands
by Angela Haarhoff (@ANGtheHOFF) Just how can a marketer use radio as a content generator? There are various avenues but let’s start with the basics.
The Ad Exec: Don’t get caught in the business of advertising
by Tom Fels (@thomasfels) It’s not our fault; sometimes we get caught up — in a moment, in a project, in a year’s worth of projects — and we look up to find ourselves in a place we didn’t expect, a place we never intended to go, a place where the joy is gone from the work. All we are left with is… the business of advertising.
Ad of the Week: Exploring the night
by Oresti Patricios (@orestaki) We love campaigns that use new media (sometimes along with ‘old’ media) in innovative and interesting ways. Smirnoff has raised the bar with a multi-channel campaign that promotes one of its more club-oriented products — Smirnoff Ice Double Black with Guarana.
Green Sky Thinking: Investing in green growth
by Colwyn Elder (@colwynelder) 110% Green is a Western Cape Government initiative that calls up organisations to commit to the Green Economy. Launched in 2012 as a priority platform, it has two grand ambitions: for the Western Cape to become the lowest carbon province in South Africa, and to be the leading green economic hub on the African continent.
Shelf Life: Spur Corp hungry for new flavours
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: gourmet date for Spur; Marriott extends footprint in SA; a fashionable start for Fashion Media; and Career24 beach activation works hard.
Ad of the Week: A notebook that tugs at the heartstrings
by Oresti Patricios (@orestaki) Time wasted at work could be time spent with your loved ones. Time lost in the hurly-burly of life is less time for creating a better quality of life. And the latest ad from Dialdirect insurance and Joe Public brings that simple message home, in a mini-movie that tugs at the heartstrings.