Just as the New York Times prepares to start charging for their carefully fact-checked content The Huffington Post goes and make their case for them. The Huffington Post published a piece by Jeffrey Hoffman headlined “Could The 2010 World Cup Be A Disaster In the Making?” (Posted: January 14, 2010 09:15 AM), thought better of it, and then pulled it from its website to the apparent surprise of the author. It can still be accessed at this URL but does not appear on a public list of stories attributed to Hoffman.
Tag archives: Special Report: World Cup 2010
Media junkets from hell
Take whatever disparate journalists you can lure, stuff them into a plane. Fly them down to East London. Take them on tour. Feed them. Encourage them to drink. Throw free goodies at them. And hope like hell they give you good coverage for the new logo you’re unveiling. Story by Mandy de Waal.
Football on the Coke Side of Life
The Brief: This is part of a global campaign to celebrate Cokes involvement in soccer. Cokes design agency, UK based Attik, approached Am I Collective to give the campaign an African feel.
The Solution: Am I provided the basic design elements that ultimately take the shape of the African continent. The logo is currently being rolled out across the globe at POS, on Coke cans and billboards.
Creative Team: Am I Collective
Bafana Kaofela!
In a bid to share the enthusiasm about the Confederations Cup and the 2010 World Cup, and inspire all South Africans to stand behind the national team, Absa bank has teamed up with The Jupiter Drawing Room (Jhb) to create an epic advertising campaign built around a rousing battle cry – Bafana Kaofela! The closest approximation is ‘in the spirit of togetherness’.
At FIFA they pick the media they will deal with (rather conveniently)
The 2010 FIFA World Cup is fast approaching and media interest in the event is growing in South Africa and globally. To facilitate communication between journalists and FIFA it has created an online Media Channel. “The FIFA Media Channel is a media-only password protected service with specific content tailored to support journalists, photographers and other media professionals,” reads the website.
Icasa puts mobile TV licensing on hold – Media Roundup
The Independent Communications Authority (Icasa) yesterday withdrew an invitation to operators to apply for mobile TV licences.
2010 FIFA World Cup host city posters launched
FIFA has released the city posters for the host cities of the 2010 World Cup. The Cape Town poster, depicting the world famous Table Mountain celebrates diversity among its people while Durban shows off its character with bright colours and abundant ‘vibe’. For Johannesburg, prosperity is the inspiration behind the city’s poster but the city also made sure it included support for the national football team, Bafana Bafana, with green and gold as the colours. Mark thinks Bloem did the best design job while Nelspruit did something different.
World Cup murals for Bloem cooling towers
Draftfcb Johannesburg has branded four more cooling towers for First National Bank as the bank gears up to exploit its sponsor status of the 2010 FIFA World Cup.
ACSA flips me the finger
The ever so competent guardian of Cape Town’s first point of contact with visitors both local and foreign at Cape Town International Airport has come up with new ways to drive visitors in circles. By literally letting them drive in circles.
Taking soccer to the greens
As part of the new campaign BBDO Cape Town transformed the beautiful Killarney golf course with a full sized soccer field between the hole and the clubhouse.