In a bid to share the enthusiasm about the Confederations Cup and the 2010 World Cup, and inspire all South Africans to stand behind the national team, Absa bank has teamed up with The Jupiter Drawing Room (Jhb) to create an epic advertising campaign built around a rousing battle cry – Bafana Kaofela! The closest approximation is ‘in the spirit of togetherness’.
Abandoned bikes, cars, factories. Empty boxing matches, and empty theatres. Because everyone who is anyone in South Africa is following the ‘pied piper’ of Bafana Bafana to Greenpoint Stadium.