Rose’s outdoor campaign uses Baroque art style
This outdoor series was developed by Draftfcb Impact to relaunch the Rose’s range of flavoured cordials. It comprises six executions – one for each of the flavours in the revamped range – of a young woman in a fantasy scene. Each evokes airbrushed Baroque album art, and each was conceptualized by one of the Draftfcb Impact creatives before being recreated by professional illustrator, Clive Kirk.
The team that worked on this campaign included executive creative director Marthinus Duckitt; creative directors Janine Kleinschmidt and Dawn Franke; designers Jenine Skinner, Adriaan van Vuuren, and Mike Estment; and writer Jane Askew.