Independent industry news for marketing, advertising & media execs
Kulula ad agency King James chose to respond to FIFAs’ legal threats with another tongue-in-cheek ad that is running in the Sunday papers today.
The ad looks similar to the original that caused FIFA and its lawyers to lose their sense of humour over the use of, amongst other things, the national flag, footballs and vuvuzelas in, gulp, combination.
Loeries 2010: The biggest event of the year. The campaign theme for this years’ annual Loeries event, announced today, Monday, 15 March 2010, by CEO Andrew Human, is of course a tongue-in-cheek, if rather dry, reference to that ‘other’ biggest event of the year. Before those FIFA lawyers get their knickers in a knot again – Kulula-style – no part of the campaign actually ever mentions the FIFA World Cup or shows a football. It’s called having a sense of humour. Read my story and see all the creative on BizCommunity.
According to Kulula it has been targeted by FIFA for its ad on being the ‘Unofficial National Carrier of the ‘You Know What.” The low cost airline recently challenged other carriers to keep their fares low during the FIFA World Cup in June and July this year.
The opening speaker at the 2010 Design Indaba Conference, the famous graphic designer Michael Bierut, gave a humorous presentation filled with some valuable lessons for graphic designers.
Biometric security introduced to Design Indaba
Advertising Agency Cross Colours and Nando’s created a direct spoof of the ‘I was there’ radio spot for 2010. The Nando’s radio spot features a diverse group of South Africans reminiscing about their various ‘life changing’ moments in a Nando’s store, all against background music that is sneakily similar to the 2010 campaign.
These headlines speak for themselves. Shame on FIFA. Sacrificing press freedom on the altar of commercialism Local journalists have accused world football governing body FIFA of acting as a bunch of ‘bullies‘ and ‘dictators’ with a neo-colonialist mentality, following what analysts see as ‘unreasonable’ media restrictions on the 2010 FIFA World Cup coverage. BizCommunity.com More …
Continue reading “FIFA gives press freedom, workers the finger”
e.TV is “clearly a crime-kisser”, according to our gung-ho police commissioner Bheki Cele, for broadcasting a segment in which two criminals held forth on their plans to do what criminals do best, rob people and shoot anybody interfering.
The Huffington Post finally publicly distanced itself from a blog post by Jeffrey Hoffman on South Africa’s 2010 World Cup. The story has been removed from its website and the following note appears:
Following our story on how The Huffington Post published a blog post by Jeffrey Hoffman on the 2010 World Cup, before pulling it without explanation, we can now reveal that Hoffman was passing them second hand goods and racist nonsense to boot. The Huffington Post story, titled ‘Could The 2010 World Cup Be A Disaster In the Making?’ was published January 14, 2010. It was also published January 30, 2008 on several sites owned by Hoffman, including delraybeachwebcam.com and firstwebcam.com, under the headline ‘The 2010 World Cup in South Africa – A Disaster In the Making’.