AdVantage decided to give 10 ‘younger’ agency shops an opportunity to portray their interpretation of creativity in advertising today, by giving each one a letter from the word ‘creativity’ and asking them to portray it, on a first response basis… Visually. Graphically. Through words. Whatever. Carte blanche…
Tag archives: design
Hip kids on the block Injozi have but one stated aim- design a smarter world
Hip kids on the block Injozi have but one stated aim- design a smarter world, writes Gregor Naude
S’HOT: The new ID for Cross Colours
In creating the new CI, everyone in the agency recorded a personal sound [no sniggering folks – ed] and chose a set of colours that resonated with their character. An installation that housed a speaker system was then custom built. The final step was to place a mix of colours above the speaker and play the sounds.
S’HOT: ‘five o’clock shadow’
The brief: Create three executions for Gillette razors, playing on the idea of the ‘five o’clock shadow’ that appear on men’s faces if they don’t have a close enough shave. The five o’clock shadow in each execution was to be interpreted as the shadow of a monster, frightening the characters in the scene that are interacting with our hero. The style reference was Tim Burton and Edward Gorey – macabre black and white sketched characters in a slightly dark and distorted setting.
2010 hit the reset button in Cape adland
In spite of some turbulence, post Great Recession it turns out that 2010 wasn’t such a bad year for Cape Town’s adland after all. While big account moves in Cape Town were rather limited, agencies are taking the initiative to reinvent their internal processes, in some cases shedding staff and departments, while looking for work coming out of Johannesburg or internationally.
A case for creative technology and technological creativity
Team Derrick, Myles Hoppe, Mark Stead and Livio Tronchin, asks how innovation, technology,
creativity and an entrepreneurial spirit can come together to build a creative economy for Cape Town that is more than skin deep.
Building the proposition of Creative Cape Town is imperative to the city’s survival in business. The city is still fundamentally a fishing village/holiday destination and does lack the hard-working business, although the hard-working mentality certainly exists. In fact, from many people we know, we’ve heard that they work far harder and longer hours here than in Jo’burg.
Lewd, crude, screwed
Cameron Platter is a relatively young (read 32) artist who lives and works in Ballito, the little holiday town just north of Durban that is equal parts Bible belt and surfers’ paradise. Platter has worked steadily at his art for over a decade and his dedication and effort are starting to pay big dividends. His …
The most beautiful election posters ever created
Stellenbosch Eerste, a non-political initiative, wanted to address voter apathy by highlighting local issues that affect Stellenbosch residents. In phase one residents were reminded to register to vote, phase two reminded them to cast their ballot.
S’HOT 2011: Concertina business cards
How fantastic is this – Concertina business cards from AM I Collective for a trip to the Pictoplasma Festival in Berlin.
Brandt Botes sharing advice from local and international designers on starting your own business
Brandt Botes sharing advice from local and international designers on starting your own business