Independent industry news for marketing, advertising & media execs
Stories worth a read this morning: Winfrey Bets on Her Future With Cable NYTimes.com Ms. Winfrey, the billionaire queen of daytime television, is planning to announce on Friday that she will step down from her daily pulpit, “The Oprah Winfrey Show,” in two years in order to concentrate on the forthcoming cable channel that will …
Continue reading “Mark Reads: Fire those Brandhouse people!”
Loeries 2009: Apocalypse Now? With Loeries 2009 looming Mandy de Waal speaks to Gareth Leck of Joe Public about how creativity is being sold down the river by marketers obsessed by advertising to sell.
With Loeries 2009 looming Mandy de Waal asks whether South Africa’s traditional advertising industry is partying at the end of the world.
Take whatever disparate journalists you can lure, stuff them into a plane. Fly them down to East London. Take them on tour. Feed them. Encourage them to drink. Throw free goodies at them. And hope like hell they give you good coverage for the new logo you’re unveiling. Story by Mandy de Waal.
CSR will become more a matter of who you are and what you do, rather than how much you give. Pages 14 & 15
Retrenchment is out. Innovative salary solutions and redeployment is in, as managers use inexpensive perks to motivate staff during the global financial meltdown.
Mark Issue 2: Blueprint (to surviving in ad land during a recession)
The emerging market is changing the way brand identities are forged.
Mark is very excited to be part of the newly launched Create Again Blog Network (CAB for short). The aim of the network is to link together quality content blogs covering design, advertising, social media and business change Africa-wide.
I was speaking to Clem Sunter the other day when he told me that in Darwin’s first edition of Origin of the Species, Darwin didn’t talk about survival of the fittest, rather the survival of the adapted. The short code = those who survive (and thrive) are those that adapt the fastest. What Darwin meant was that survival is ensured for those who best fit the environment as it changes.