by Oresti Patricios. Halo and Star Films present a breakout, vibey, appealing TVC for Kenya’s CBA mobile banking app for young adults.
Category archives: Watch
Shelf Life: No ostriching for iWYZE and Joe Public
Joe Public extends iWYZE campaign, organic Siam Botanicals come to SA, and Nando’s and M&C Saatchi Abel mix it up — Cheryl Hunter’s weekly pick!
Complexities make us human and unpredictable consumers
by Kate Snyder. Our complexities are what ultimately make us human, first and foremost, and unpredictable consumers, secondly.
Ad of the Week: Indefinably untaggable
by Oresti Patricios. Ogilvy Cape Town and Giant Films bring a unique and uniquely South African take to the Audi Q2 #untaggable campaign.
MagLove: The best magazine covers this week (17 March 2017)
L’Equipe, The New York Times Magazine, Plascon Spaces, rooi rose and The Guardian Guide — MediaSlut’s weekly pick!
Ad of the Week: Blooming marvellous radio ads
by Oresti Patricios. FCB Cape Town and We Love Jam have created a charmingly funny series of radio ads for Blooms Pharmacy.
Ad Exec: Brands take a stand against Trumpism
by Tom Fels. The collision of politics and religion in legislative policymaking has compelled many more brands to take a stand.
Ad of the Week: Banking that breaks the fourth wall
by Oresti Patricios. Capitec, that innovative banking brand, has come up with an inhouse campaign for the social age.
Multisensorial marketing — the aromatic aspect
by Marguerite de Villiers. Do certain scents remind you of moments, memories or emotions even now?
Shelf Life: Dove takes a Real Beauty Pledge to celebrate 60 years
Dove recommits to Real Beauty; Shazam launches AR for brands; and Techsys uses facial recognition for rewards — Cheryl Hunter’s weekly pick!