by Oresti Patricios. This charming little vignette steers the Volkswagen Golf brand well on the path of being, first and foremost, a family car.
Category archives: Watch
Shelf Life: Planters Nuts return with Y&R Labstore campaign
Cartoon campaign for Planters Nuts in SA, more entertainment on demand, and Crumbs & Cream arrives in Joburg — Cheryl Hunter’s weekly pick!
Brands and bands — a marketing match
by Kim Penstone. It’s almost serendipitous that the advertising and music industries have aligned to create a new marketing model.
Global Headline Makers: Katie Keith, UK
by Mark Tungate. The first time this column features somebody from a production company, and it’s the “first lady” of London’s Rattling Stick.
Clicks ’n Tricks: Burger King’s ad not ok with Google
by Charlie Stewart. The latest Burger King advert for the Connected Whopper is one of the more-innovative campaigns of the year-to-date.
Headspace: Empathetic brands — walking in their shoes
by Tenielle Maris. We need go the extra mile to discover the insights that are linked to our consumers’ daily challenges.
Ad of the Week: Assisting where needed
by Oresti Patricios. A heartwarming mini-movie from Vodacom and Admit One Media about how special phones may empower people with specific needs.
Shelf Life: Water for Africa with new Chivas venture
I-Drop Water in Chivas Venture, Gaia gets Inhouse overhaul, and Woolworths’ decade of doing good — Cheryl Hunter’s weekly pick!
MagLove: The best magazine covers this week (28 April 2017)
DESTINY, Elle SA, GQ SA, M, Men’s Health SA, Woolworths TASTE and Wirtschafts Woche — MediaSlut’s weekly pick!
Ad of the Week: Beefcake sizzle for the mama
by Oresti Patricios. Jet, Joe Public and Bouffant put a totally new spin on selling baby goods.