Watch Section • Page 35 of 92 •

Brand Culture: Brand character and adidas

by DK Badenhorst. Brand character and culture have moved from being high-end brand deliverables to becoming the bread and butter of branding.

by Oresti Patricios. The latest Savanna ad, from Mirum South Africa and Bird On A Wire, has just landed. It is funny. Dry. And wonderful.

by Kate Snyder. How may brands avoid the trappings of cultural appropriation in South Africa’s youth market?

Great golf gear from Nike, local gins awarded on global stage and win an Nguni herd with MiWayLife and CHOC — Cheryl Hunter’s weekly pick!

Dartmouth Alumni Magazine, Financial Mail, Stylist (UK), The Hollywood Reporter, and The New Yorker — MediaSlut’s weekly pick!

by Herman Manson. A number of agencies are affected by General Motors withdrawing from SA but none could offer comment on how they’ll be impacted.

by Veli Ngubane. FCB art director, Nobantu Sibeko, wanted to be an actress but, as she says, “I stumbled into advertising.”

by Oresti Patricios. Chicken Licken, Joe Public United and director Dean Blumberg of Bouffant pay homage to Indiana Jones in this TVC.

Chicken Licken’s new soul tale, online success for Dial-A-Bed, and Fry’s new superfood breakfast — Cheryl Hunter’s weekly pick!

by Mark Tungate. Having travelled the world, Texas-born Rosie Bardales is at home as executive creative director and partner of BETC London.