Watch Section • Page 33 of 92 •

Shelf Life: Laduma Ngxokolo’s Mna Nam makes saving stylish

Sanlam collaborates with Laduma Ngxokolo, new look and feel for OUTsurance, and Kulula launches Flying 102 — Cheryl Hunter’s weekly pick!

by Mark Tungate. This agency, founded by Vincent Barbate and Matthieu Reinartz, is the latest in a wave shaking up the French ad scene.

by Oresti Patricios. South Africans love soap operas and WhatsApp. King James has traded on these two insights for a campaign for Sanlam.

by Arthur Goldstuck. Virtual reality is suddenly the flavour of the moment, for anything from product launches to test drives.

by Erik du Plessis. Advertising creates a new reality which adds to the value of the brand and even the experience of consuming the brand.

by Donovan White. For the marketing manager seeing the value of the LGBTI market, I have four personal recommendations.

by Oresti Patricios. Absa and T+W celebrated Youth Month by showing SA youth how to become digital — not rock — stars.

Egg Films brings the Bobtail journey alive, Sanlam’s new platform surprises, and Hug in a Mug expands coffee category — Cheryl Hunter’s weekly pick!

by Charlie Mathews. Dan Mace is not even 30 and he’s already won several big awards for the very first TVC he ever made, for Tusker & Net#work BBDO.

by Tenielle Maris. Digital connectivity and social media have accelerated the deconstruction of consumer segments.