Watch Section • Page 37 of 92 •

Multisensorial marketing — the tangible

by Marguerite de Villiers. The sense of touch is embodied in our engagement with the world: we use it to judge product quality.

by Veli Ngubane. With singleminded determination, Makosha Maja-Rasethaba has taken every opportunity to work her way into the job she wanted.

by Oresti Patricios. FCB Joburg and Your Girlfriend elevate the Toyota Service Centre with a metaphor that is both insightful and humorous.

Africa offers Mami Wata premium surf gear; Vital goes for hyper-functional foods; and Absaville launches season 2 — Cheryl Hunter’s weekly pick!

by Oresti Patricios. Mirum and Scottish Leader push boundaries and explore ways to market a traditionally conservative product to a new generation.

by DK Badenhorst. What is the anatomy of this Pepsi ad featuring Kendall Jenner? It surely didn’t come from nowhere.

by Oresti Patricios. NATIVE VML and Arcade Content have created a Standard Bank campaign to lift South Africans out of the doldrums.

Toyland-packaging inspiration from Utopia; Peppadew revitalises relish; and AB de Villiers new Montblanc ambassador — Cheryl Hunter’s weekly pick!

by Kim Penstone. Despite being touted as one of the largest financial services rebrands recently, the change seemed to happen overnight.

by Veli Ngubane. It’s his love for industry that has got him this far, this young and gifted Ogilvy Joburg copywriter explains.