Cheryl Hunter (shelflife at marklives.com)’s weekly pick of all things new — product, packaging, design, insight, food, décor and more!
- Toyland-packaging inspiration from Utopia
- Peppadew revitalises relish
- AB de Villiers new Montblanc ambassador
Bok babies
Utopia’s packaging design for Frazer Parum’s bok fragrance, a storybook container that offers a little magic all of its own, will be featured in the Lürzer’s Archive 200 Best Packaging Design 17/18 publication, which features advertising campaigns for print and TV from around the world.
A first scent for babies and the nursery, “Bok” is both a diminutive of springbok and a term of endearment for children.
According to Utopia creative director, Carl Cardinelli, the idea was to give the iconic and beloved children’s favourite first toy — the rocking horse — a local refresh, creating a link between the fragrance and the nursery with the use of the rocking bok.
Tamara Isles, James Atkins and Sean Creighton are the designers behind the novel packaging that features a curved base, mimicking that of a rocking horse, so that, when it’s gently pushed, it rocks back and forth.
Simple, surprising and visually striking. What packaging is all about.
utopia.agency • Facebook • Twitter • Ramify
frazerparfum.com • Facebook • Twitter
luerzersarchive.com • Facebook • Twitter
#betterwithrelish
Peppadew International has relaunched and extended its relish range with two new relish flavours in a strategy to attract new customers and grow the category with additional products.
Since inception, Peppadew International has positioned itself as the go-to brand that offers a range of food products that consumers may enjoy as ingredients, accompaniments or on their own. Says Peppadew brand manager, Laurian Ovens, “As an aspirational and contemporary brand, we continuously seek to raise the bar and to redefine future possibilities that will consistently exceed consumer expectations.”
The range now consists of the Peppadew Mild and Hot Piquanté Pepper Relishes, the Peppadew Jalapeno and Ginger Relish and the Peppadew Hamburger Relish. The new packaging design is more modern and in line with the rest of the Peppadew by PI Brands’ Rachel Shadbolt, product range.
piglobal.com • Twitter
peppadew.com • Facebook • Twitter
SA star for Montblanc
Leading cricketer AB de Villiers has been announced as Montblanc’s new brand ambassador, representing the luxury Maison in South Africa and India where he is now the face of all categories, including watches, writing instruments, men’s accessories and leather goods.
Montblanc is said to have revolutionised the culture of writing with breakthrough innovations over the last century. Today, it continues to evolve its fine craftsmanship across each of its product categories, from luxury writing instruments and timepieces to leather goods, accessories, fragrances and eyewear.
Says Jérôme Lambert, Montblanc CEO, “With his disruptive and instinctively innovative approach to his sport, AB de Villiers embodies the same pioneering spirit that drives Montblanc to keep pushing boundaries.”
In addition to his outstanding performances for SA over the past decade, AB de Villiers has taken his unconventional talent to India, playing for the Delhi Daredevils in the first three editions of the Indian Premier League. He joined Royal Challengers Bangalore in 2011 and has remained with the team ever since.
montblanc.com • Facebook • Twitter
Shelf Life is MarkLives.com’s weekly column covering all things new. Notify us of yours at shelflife at marklives dot com. Want to sponsor Shelf Life? Contact us here.
Cheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.
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