by Mimi Nicklin. Surely, of all the briefs you could work on, communicating healthcare — our most-precious human asset — is worth getting excited about?
Category archives: Columns
Innovator’s Toolkit: Product innovation & shopping choices
by Preetesh Sewraj. There’re several methods used by manufacturers to develop robust innovation pipelines but three tend to dominate.
#OpenAfrica: The renaissance of Nollywood
an #OpenAfricaMag Q&A. Open Africa speaks to Jason Njoku, founder of iROKO, about life, business and the secret to a good life.
Ad of the Week: Ballantine’s still rocking the content
by Oresti Patricios. imagineNATION Alliance and Giant Films continue Ballantine’s content-driven campaign with a TVC featuring Black Motion.
Pokémon Go — brand learnings and who ultimately wins
by Mike Abel. If you’re in marketing, look at your dormant brands and brand assets carefully.
Masterclass Notes: Bullet-proofing your marketing career
by Johanna McDowell. This masterclass, by business coach Elaine Seale-McKend, was all about career planning and ensuring future career growth.
Shelf Life: Joe Public shifting condom use with Max
Joe Public shifts condom use with Max, new packaging & Life for Coca-Cola SA; and Lux jewellery with Jenna Clifford — Cheryl Hunter’s weekly pick!
On My Mind: Marketing pointers to understand young SA consumers
by Jerry Mpufane. South Africa has a unique demographic. But not for the reasons you think.
Leveraging the sponsorship industry
by Herman Manson. Until recently, the sponsorship industry was all about getting onto signage and maximising media exposure.
SA TV Ratings: SABC 2 — top 20 primetime programmes July 2016
by MarkLives. The hottest primetime television shows on SABC 2 in South Africa revealed: TV ratings for the month of July 2016.