by Oresti Patricios. Ford SA takes a tongue-in-cheek poke at “car=freedom” with its latest campaign, “Adult Well”, from JWT Joburg and Spitfire Films.
Category archives: Columns
Media Redefined: Facebook, Google & the evolution of media planning
by Martin MacGregor. No media agency is going to come close to the targeting ability of Facebook and the efficiency of Google Search.
Shelf Life: M&C Saatchi Abel hits 500 with The Street Store
500th Street Store to be hosted by Cape Town; Swimma caps making waves; and Virgin Active’s new look — Cheryl Hunter’s weekly pick!
#OpenAfrica: Mobile transforming African business
an #OpenAfricaMag feature by Nunu Ntshingila. Mobile communication is one of the most-transformative technologies ever unleashed.
Superbalist.com — where millennials shop
by Herman Manson. Superbalist has established itself as the leading online youth fashion retailer in SA, following its acquisition by Takealot in 2014.
MTN pitch in second round as three networks withdraw
by Herman Manson. Only three global agency networks are still involved in the process.
Chris Gotz back in SA, joins OFYT
by Herman Manson. Chris Gotz, former co-CCO of Ogilvy & Mather South Africa, has returned to SA to join OFYT as national creative director.
MagLove: The best magazine covers this week (16 September 2016)
MyKitchen, Plascon Spaces, PM, The New York Times Magazine and Time Out New York — MediaSlut’s weekly pick!
SA TV Ratings: SABC 3 — top 20 primetime programmes July 2016
by MarkLives. The hottest primetime television shows on SABC 3 in South Africa revealed: TV ratings for the month of July 2016.
Beyond Borders: The business of independence
by Craig Page-Lee. Being independent is a business in itself. Here are some of my learnings and experiences of the past few months.