Essays of Africa, Financial Mail, New York Design Hunting, Soccer Illustrated, The New York Times Magazine and TIME — MediaSlut’s weekly pick!
Category archives: Columns
Motive: How do you quantify creativity anyway? [Part 2]
by TJ Njozela. Advertising agencies offer clients creative output. So how do agencies charge a client?
Motive: Structuring influencer campaigns for max results
by Amber Bickford. When it comes to influencer marketing strategy and campaign goals, it’s not always about eyeballs or clicks.
Taking Flight: Africa on Chicken Licken’s “Great Dlamini”
by Remon Geyser. We were curious to see if ads that perform well in South Africa would perform just as well in other African countries.
Global Headline Makers: Matt Edwards, UK
by Mark Tungate. A storied British agency with global reach, WCRS has come roaring back to relevancy. CE Matt Edwards tells us how it was done.
Ad of the Week: Double trouble
by Oresti Patricios. House of Brave and they films take a novel look at ice cream for Country Fresh, just in time for the hot weather.
Media Redefined: The distracted consumer may be your best bet
by Martin MacGregor. In recent years, the trend globally has been away from the “couched consumer” to the catching them on the move.
Shelf Life: Hunter’s introduces Extreme Bold with Guarana
140 BBDO gets creative with Hunter’s; Belvedere and Esther Mahlangu see RED over HIV/AIDS; and G-Star reveals RAW — Cheryl Hunter’s weekly pick!
Africa Dispatches: Bob Perfect on Pokémon Go
by Mandy de Waal. Bob Perfect organises jols, speaks about youth culture, and writes for Vice’s Noisey but, in July 2016, he was hunting Pokémon.
Creation: The what, why, who, when and how of briefing
By Artwell Nwaila. It’s time to go into detail about how to structure an agency brief.