by Sarah Personette. Working with creative agencies, we’re learning more every day about how to capture attention in this world of mobile discovery.
Category archives: Columns
Innovator’s Toolkit: Brand Mandela and what it means for his legacy
by Preetesh Sewraj. Madiba’s unique position in SA history means there’s a need to delve deeper to understand the position, value and usage of his brand.
The Big Q: Mike Abel on business, politics & matters of conscience
by MarkLives. At a time of political crisis, we ask Mike Abel: Should corporate leaders expose their political thinking and address issues of national importance?
SA TV Ratings: DStv — top 30 primetime programmes July 2016
by MarkLives. The hottest primetime television shows on DStv in South Africa revealed: TV ratings for the month of July 2016.
MagLove: The best magazine covers this week (26 August 2016)
Empire, Escapes, Man, OUT, The New York Times Magazine and Variety — MediaSlut’s weekly pick!
Motive: The rise of the full-service B2B agency
by Warren Moss. In the agency race to be the jack-of-all disciplines, you invariably run the risk of mastering none.
EXCLUSIVE: FCB Africa wins Barclays Africa B2C account
by Herman Manson. Barclays Africa Group, the financial services group which includes Absa in South Africa, has completed its account pitch.
Motive: Why programmatic will kill digital agencies
by Nevo Hadas. In 1996, we had no idea what would happen with the internet; 2016 seems to be driving us the same way.
Motive: How travel, tourism brands may help millennials
by Peter Jordan. Destinations and travel brands need to empathise with millennials to help them build the life skills and experiences they crave.
Ad of the Week: How do you like them apples?
by Oresti Patricios. Savanna, the cider company with its tongue firmly in its cheek, has created another winner, with agency FCB and Velocity Films.