by MarkLives. With the conclusion of Barclays Africa Group’s media agency review, Dentsu Aegis Network will be taking over media-planning and -buying duties across 10 sub-Saharan African markets
by Herman Manson. While the agencies have been informed that they have won the business, Barclays Africa has yet to conclude any formal agreements.
by Herman Manson. Barclays Africa Group, the financial services group which includes Absa in South Africa, has completed its account pitch.
Publicis Machine has won the below-the-line (BTL) communications account for the Barclays Africa Corporate and Investment Banking business. This win follows a three-stage pitch process that began in November 2014 and culminated in a three-way strategic and creative pitch.