Mthatha in surprise bid to host Loeries

Mthatha city councillor Golden Magrede has announced that the city is preparing a bid to liberate the Loerie Awards, an annual advertising award backslap, held hostage by the City of Cape Town these past several years.

“It’s time South African advertising plucks its head out of the Madam’s backside,” said Magrede, in an apparent reference to Western Cape Premier Helen Zille. “This is a thriving city, part of the beating heart of Africa, and we believe it is in the best interest of the South African advertising industry to come here and rediscover its roots in our fertile soil.”

“We also produce great weed in vast quantities,” says Magrede, “I heard Cape Town ran out of blow this year. That stuff is bad news – the trend is towards organic products – another point ad execs need to consider when they look at our bid.”

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