Publicis Machine has won the below-the-line (BTL) communications account for the Barclays Africa Corporate and Investment Banking business. This win follows a three-stage pitch process that began in November 2014 and culminated in a three-way strategic and creative pitch.
“We were looking for an agency partner to help create a well-defined strategic framework in which our BTL communications could be expressed consistently whilst supporting our broader business objectives,” says Gina Yorke-Smith, head of marketing and corporate relations at Barclays Africa, in a statement to the media.
The agency is currently recruiting in Johannesburg to help service the account.
In 2014, MACHINE became Publicis Machine after it was acquired by Publicis Groupe and merged with its Publicis agency.
The agency employs 170 staff in Johannesburg and Cape Town. New business wins in 2014 also included Auto & General, Jaguar/Land Rover and Peermont hotels, resulting in 42% revenue growth.
Publicis Machine was recently named the agency to watch in a poll of its peers on MarkLives.com.
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