by TJ Njozela. A lot of people mistakenly think that advertising agencies sell time. This is incorrect.
Category archives: Columns
Motive: Solving wicked problems through design thinking
by Bongani Chinkanda. It’s time for us to apply design thinking in solving our wicked problems and creating a better future for the generations to come.
Shelf Life: Ecoffee Cup — the new generation takeaway
Ecoffee Cup captures South Africa; SANBS in a world without A, B and Os; and out with LSMs, in with SELs — Cheryl Hunter’s weekly pick!
Motive: Death of the specialist ad person
by David Smith. So the old specialist ad person is a thing of the past, if the trade press and the chitter-chatter on the street are to be believed.
SA TV Ratings: e.tv — top 20 primetime programmes July 2016
by MarkLives. The hottest primetime television shows on e.tv in South Africa revealed: TV ratings for the month of July 2016.
MagLove: The best magazine covers this week (19 August 2016)
Adbusters, Bona, Crumbs, Época, MAD and TIME (US) — MediaSlut’s weekly pick!
The Surgery: Tech that helps SA consumers cure themselves
by Mimi Nicklin. The biggest opportunity for healthcare providers and suppliers is to recognise the need to empower consumers (and doctors) with self-help tools.
Young, Gifted & Killing It: Thule Ngcese
by Veli Ngubane. FoxP2 Johannesburg senior art director and Yumo SA co-founder, Thule Ngcese, chats to us about his journey of learning about the power of brands.
Ad Exec: Avoiding a creative dead end
by Tom Fels. The constant need to create against set deadlines, often with strict parameters, may generate creative fatigue and, ultimately, burnout.
Ad of the Week: Drop the beat
by Oresti Patricios. Mr Price presents its spring fashion catalogue in a TV campaign that is as bright and fresh as… well, as springtime.