by Jed Mowat. There’s one group that’s recently stood out for me as missing and that’s the silver-haired varietal, especially on the ground in the creative department.
Author archives: Simone Puterman
SA TV Ratings: SABC 2 — primetime top 20 for May 2019
by MarkLives. The hottest primetime shows on SABC 2 in South Africa revealed: TV ratings for May 2019.
The Suit: The power of partnership
by Jason Harrison. Partnerships are built on a relationship of innate trust, a complete alignment of values and a shared mission do to something remarkable together.
#Campaigns: A surprising twist on the décor catalogue
by MarkLives. This week we feature insight into Unilever’s The Unclean Catalogue campaign for Cleanipedia SA by Digitas Liquorice Durban.
The Martini Shot: Give credit where credit is due
by Bobby Amm. This is an issue the CPA and the production community have been rising for many years now, with few results.
Q5: Moving South Africa forward, with Melusi Tshabalala [interview]
by Carey Finn. The country’s favourite isiZulu teacher shares what he’s been working on, as well as a few thoughts on the (lack of) African languages in adland.
Always Learning: Nike, Caster Semenya & gender identity
by Kirsten Dewar. Caster Semenya’s story is not only inspirational but holds profound lessons for marketers about women and marketing.
Masterclass Notes: Why pitching is back from the dead
by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.
#AgencyFocus: M&C Saatchi Abel on consumer-focused brands
by Sabrina Forbes. For Mike Abel, it’s been an amazing journey building the youngest large ad agency in the country.
Thinking B2B: Why B2B sales collateral needs to be better
by Warren Moss. Recently, I found myself on the client side of the B2B marketing and sales experience.