by MarkLives. We feature insight into the ongoing #NedbankMoneySecrets campaign by Joe Public, Riverbed, The Mediashop, The Odd Number, Liquorice and Romance Films.
Author archives: Simone Puterman
Is “goodvertising” here for good?
by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates originality, has this trend run its course?
Intelligent content — should we be bullied by data?
by Lani Carstens. Without human intelligence, the story is only half told and we fall short of forging a connection.
EXCLUSIVE: Duke, Mark1, Positive Dialogue team up for scale
by Herman Manson. Five years after launching Duke, CEO Wayne Naidoo, has announced the launch of the Duke Group.
The independent state of PR — breaking, evolving, inventing
by Keri-Ann Stanton. Would my African PR peers feel the same as the independents in SA when it comes to the PR agency of the future?
SA TV Ratings: DStv — primetime top 30 for Jun 2019
by MarkLives. The hottest primetime shows on DStv in South Africa revealed: TV ratings for June 2019.
Advertising Week Africa launching in Oct 2019
by Carey Finn. Close to 4000 delegates are expected to gather in Joburg for the inaugural event.
Freelancing pitfalls & how to avoid them
by Marisa Louw. The decline in SA’s economy has resulted in a rise of freelancers and consultants across all industries. But you don’t simply become a freelancer.
Q5: That South African guy in Kiwi adland, Gary Steele [interview]
by Carey Finn. The SA-born acclaimed adman speaks about his new role as DDB NZ ECD, and what things are like down there.
Media Redefined: Why underarm serves don’t win tennis matches
by Martin MacGregor. It seems simple but, too often, tactics are discussed first and strategy is retrofitted. The result? Failed campaigns, normally.