by MarkLives. The marketing and communications account for SA Tourism has been awarded to seven different agencies across multiple disciplines, with each further subcontracting to a black-owned agency.
by MarkLives. We feature insight into the ongoing #NedbankMoneySecrets campaign by Joe Public, Riverbed, The Mediashop, The Odd Number, Liquorice and Romance Films.
by MarkLives. We kick off our new feature by highlighting Nando’s “#rightmyname” by M&C Saatchi Abel, which launched in February 2018.
by MarkLives. The win follows shortly on last month’s news that The Odd Number has become lead agency for Wimpy.
by Gill Moodie (@GrubstreetSA) Understanding how the South African Audience Research Foundation (Saarf) puts together its research is difficult enough so if you’ve been scratching your head lately over the battle between the National Association of Broadcasters (NAB) and Saarf, then you are not alone.
The NAB – which represents the radio and television media owners – resigned recently from the Saarf board (as of the start of next year), leaving many in media wondering what this means for the future.