by Gill Moodie. The release of the Amps figures for 2013 shows a picture of general stability for media. There was no significant change in any individual newspaper while the same was true for most magazine titles (Drum, Bona and Kuier were all up). TV was similarly stable while both DStv and community TV (particularly Soweto TV, Bay TV and 1KZNTV) were up significantly.
Tag archives: South African Audience Research Foundation
Saarf/NAB fight explained: It’s about who owns the data
by Gill Moodie (@GrubstreetSA) Understanding how the South African Audience Research Foundation (Saarf) puts together its research is difficult enough so if you’ve been scratching your head lately over the battle between the National Association of Broadcasters (NAB) and Saarf, then you are not alone.
The NAB – which represents the radio and television media owners – resigned recently from the Saarf board (as of the start of next year), leaving many in media wondering what this means for the future.